About Us | Hello Retention — Driver Retention Specialists

Our Mission

Driver Retention Starts With Listening

Hello Retention was built for one purpose: to help CDL companies keep the drivers they worked hard to hire. We know that turnover is expensive, disruptive, and demoralizing — and that most of it is preventable.

We act as an extension of your team, maintaining consistent, meaningful communication with your drivers. By identifying issues early and resolving them quickly, we ensure your drivers feel heard, supported, and valued — before they decide to leave.

The trucking industry has an average annual turnover rate of 90% to over 100%. We have personally seen fleets running at 111% turnover — and we have helped bring that same fleet down to 53%. The math is simple: every driver you keep is $6,000 to $12,000 that stays in your company.

111%

→

53%

Turnover reduction — real client result

$6K–$12K

All-in cost to replace one CDL driver

58%

Average turnover reduction across our clients

$2M+

Saved in hiring costs for our client fleets

What Drives Us

Our Core Values

Everything we do is guided by four principles that put drivers and fleets first.

People First

Drivers are not a commodity. They are skilled professionals who deserve to be heard, respected, and supported. We treat every driver on your roster as an individual — because that is exactly how they want to be treated.

Proactive, Not Reactive

We do not wait for exit interviews to find out why drivers left. We make contact every week — before problems become resignations. Early intervention is the single most effective retention strategy in the industry.

Data-Driven Decisions

Every call, every survey, and every service ticket generates data. We turn that data into actionable reports that help you understand what is driving turnover at your company — and what to do about it.

Trust & Confidentiality

Driver trust is the foundation of everything we do. Drivers share more when they know their feedback is confidential. We maintain strict privacy protocols so your drivers feel safe being honest — which means you get the real picture.

The People Behind the Calls

Meet the Team

Every driver check-in is made by a real person who cares. Here is the team that makes it happen.

Owner

Merryl

Merryl founded Hello Retention after witnessing firsthand how preventable driver turnover was destroying the profitability and culture of trucking companies across the country. With deep roots in the transportation industry, Merryl built Hello Retention around a simple conviction: that a real phone call from a real person can change everything. Under Merryl's leadership, Hello Retention has helped fleets cut turnover in half and save millions in unnecessary hiring costs.

CEO

June

June leads Hello Retention's day-to-day operations and client strategy with a focus on delivering measurable results for every fleet we serve. Her background in operations and client services gives her a unique ability to bridge the gap between what fleet managers need and what drivers are actually experiencing on the road. June ensures that every client relationship is built on transparency, accountability, and consistent outcomes.

Client Success Manager

Loren

Loren is the voice that fleet managers hear when results need to be discussed and the relationship that keeps clients confident in the process. As a Client Success Manager, Loren manages ongoing client partnerships, delivers monthly reporting, and ensures that every fleet we work with is seeing the turnover reductions they were promised. Loren's attention to detail and genuine care for client outcomes make her an indispensable part of the Hello Retention team.