What Is Driver Turnover
Really Costing Your Fleet?

Most trucking companies run a 90% to over 100% annual turnover rate. At $6,000–$12,000 per hire, the math is brutal. Run your own numbers below and see what Hello Retention can put back on your bottom line — in just 90 days.

90–111% Typical Industry Turnover Rate
$6K–$12K All-In Cost Per Driver Replaced
$1M+ What a 100-Driver Fleet Loses Per Year

The Turnover Tax — By the Numbers

This is not a hypothetical. These are the actual numbers from a real Hello Retention client fleet.

📈 The Turnover Tax — Real Client Example (50-Driver Fleet at 111%)
Actual client turnover rate
111%
×
Fleet size
50 drivers
=
Drivers replaced per year
56 drivers
×
All-in cost per hire
$9,000 avg.
=
Annual turnover cost
$504,000
With Hello Retention
✅ After Hello Retention — Same Client, 58% Turnover Reduction
New turnover rate
53%
×
Fleet size
50 drivers
=
Drivers replaced per year
27 drivers
×
All-in cost per hire
$9,000 avg.
=
Annual turnover cost
$243,000
Annual Savings
$261,000
Drivers Retained
29 more
Turnover Reduction
111% → 53%

Calculate Your Savings

Enter your fleet details below, then drag the slider to see what even a conservative 30% turnover reduction does to your bottom line — in just 90 days.

Your Fleet's Savings Calculator

Enter your fleet details, then drag the slider to see what even a modest turnover reduction does to your bottom line — in just 90 days.

Step 1 — Your Fleet
Step 2 — Set Your 90-Day Turnover Reduction Goal
Conservative 30% Reduction Aggressive
10%20%30%40%50%60%70%80%

Hello Retention clients average a 58% reduction. The slider starts at 30% — a conservative first-90-days estimate.

Annual Impact
Current Annual Cost
$450,000
Annual Savings
$135,000
Cost After Reduction
$315,000
90-Day Impact First Quarter
Turnover Cost (90 Days)
$112,500
90-Day Savings
$33,750
Drivers Kept in Seat
~4 drivers
Est. Profit Impact
$33,750
Direct cost savings returned to your bottom line

* 90-day figures are calculated as one quarter (25%) of the annualized turnover cost at the selected reduction rate. Profit impact reflects direct cost savings only and does not include secondary benefits such as improved driver productivity, reduced dispatcher burden, or avoided recruiting fees. Based on Hello Retention client data including a documented 111% → 53% turnover reduction. All-in replacement cost of $6,000–$12,000 per CDL driver. Individual results may vary.

Get My Custom ROI Analysis →

Ready to Stop Losing Money to Turnover?

Schedule a free consultation and let us show you exactly what Hello Retention can deliver for your fleet — with real numbers, not promises.